During a recent radio interview, I made the comment “I’m the Best Listing Agent I Know.” Arrogant, eh?

Not really. It’s not as if I said “I’m the prettiest girl I know” or “I’m the smartest girl I know.” It’s more along the lines of “I’m the hardest worker I know.” It’s a choice.

I choose to be a terrific listing agent. It’s not a God-given skill or something I was lucky enough to be born with. It’s a choice.

I choose to spend time (and gas money) properly pricing my properties. I choose to have relationships with exceptional home stagers and responsive home improvement contractors. I choose to be respectfully upfront with my sellers as to what they need to do to help me get their homes sold. I choose to own a great camera with a wide-angle lens. I choose to write killer MLS descriptions and ensure that they are accurate. I choose to work for a company who offers a 7 day/week showing service and to pursue feedback from all showing agents. I choose to frequently update my seller on the competing market activity. I choose to build and maintain rapport with my sellers so that they trust me when I offer advice and recommendations. I choose to keep my brochure boxes full. I choose to be prepared for and attend my appraisals.

I CHOOSE TO CARE MORE ABOUT THE CLIENTS I HAVE TODAY THAN THE CLIENTS I HOPE TO HAVE TOMORROW.

I’m a heckova listing agent. Are you? 

About the Author:

Website:  www.sellwithsoul.com

Email address: Jennifer@sellwithsoul.com

Jennifer Allan is the author of the newly-released Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect, as well as a number of eBooks including The Seduction of Your SOI: Generating Business and Referrals from the Very Important People Who Know You, Dorky Announcement Letters – DEDORKED! and The Art of Pricing.

Jennifer began her writing career after ten years of selling real estate successfully in Denver, Colorado. She was dismayed at the low level of professionalism she frequently encountered in the real estate industry and, with her “soulful” message, hopes to encourage the real estate community to self-correct the negative stereotypes of the profession.

Jennifer’s message is that agents should strive to be competent real estate advisors instead of simply competent real estate prospectors. That agents should respect the intelligence of their clients, rather than attempt to insult that intelligence with aggressive closing techniques. She preaches that agents should appreciate the significant commissions paid by their clients, rather than complain that they, themselves, are not appreciated. Her personal mantra is “The clients I have today are far more important to me than the ones I hope to have tomorrow.”